Concepedia
Statistics
Publications
21
Citations
1.6K
H-Index
18
Active since
1990
Affiliations
Northwestern University(Current)
University of Michigan–Flint
Loughborough University
University of Florida
Massachusetts General Hospital
Kalyan Raman is an author at Northwestern University specializing in business, marketing, and marketing management.
Publications per year
1990–2017
Understanding the Impact of Synergy in Multimedia Communications
P. A. Naik, Kalyan Raman · Journal of Marketing Research · 2003 · 576 citations
Business, Marketing, Marketing Management +17
Planning Marketing-Mix Strategies in the Presence of Interaction Effects
P. A. Naik, Kalyan Raman, Russell S. Winer · Marketing Science · 2005 · 223 citations
Business, Marketing, Marketing Management +14
Optimal Monopolist Pricing Under Demand Uncertainty in Dynamic Markets
Kalyan Raman, Rabikar Chatterjee · Management Science · 1995 · 99 citations
Business, Business Economics, Economics +16
Demand uncertainty and supplier's returns policies for a multi-store style-good retailer
Murali K. Mantrala, Kalyan Raman · European Journal of Operational Research · 1999 · 96 citations
Management, Operations Management, Supply Chain Management +15
Finding Choice Alternatives in Memory: Probability Models of Brand Name Recall
J. Wesley Hutchinson, Kalyan Raman, Murali K. Mantrala · Journal of Marketing Research · 1994 · 96 citations
Business, Marketing, Marketing Management +12
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