Concepedia
Statistics
Publications
51
Citations
3.4K
H-Index
33
Active since
1985
Affiliations
University of Missouri(Current)
University of Florida
University of Kansas
Northwestern University
Cornell University
Murali K. Mantrala is an author at University of Missouri specializing in marketing, business, and marketing management.
Publications per year
1985–2025
Planning Media Schedules in the Presence of Dynamic Advertising Quality
P. A. Naik, Murali K. Mantrala, Alan G. Sawyer · Marketing Science · 1998 · 315 citations
Business, Communication, Marketing +13
Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda
Murali K. Mantrala, Michael Lévy, Barbara E. Kahn et al. · Journal of Retailing · 2009 · 264 citations
Business, Economics, Retail Management +15
The Impact of Category Management on Retailer Prices and Performance: Theory and Evidence
Suman Basuroy, Murali K. Mantrala, Rockney G. Walters · Journal of Marketing · 2001 · 171 citations
Business, Marketing, Retail Management +17
Personal Selling Elasticities: A Meta-Analysis
Sönke Albers, Murali K. Mantrala, Shrihari Sridhar · Journal of Marketing Research · 2010 · 149 citations
Social Sciences, Business Economics, Economics +17
Business-to-Business Buying: Challenges and Opportunities
Rajdeep Grewal, Gary L. Lilien, Sundar G. Bharadwaj et al. · Customer Needs and Solutions · 2015 · 146 citations · Full text
Business, Business Administration, Customer Relationship Management +7
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