Concepedia

Murali K. Mantrala

MK

50

Publications

3.3K

Citations

32

H-Index

1985

Active since

Affiliations

University of Missouri(Current)

University of Florida

University of Kansas

Cornell University

Northwestern University

Murali K. Mantrala is an author at University of Missouri specializing in marketing, business, and management.

Top concepts

MarketingBusinessManagementConsumer ResearchSupply Chain ManagementConsumer BehaviorQuantitative ManagementAdvertisingBusiness AnalyticsBusiness Strategy

Publications per year

1985–2024

50

Publications

50

Planning Media Schedules in the Presence of Dynamic Advertising Quality

P. A. Naik, Murali K. Mantrala, Alan G. Sawyer · Marketing Science · 1998 · 313 citations

Marketing Analytics, Behavioral Decision Making, Targeted Advertising +20

Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda

Murali K. Mantrala, Michael Lévy, Barbara E. Kahn et al. · Journal of Retailing · 2009 · 261 citations

Research Agenda, Economics, Inventory Management +11

The Impact of Category Management on Retailer Prices and Performance: Theory and Evidence

Suman Basuroy, Murali K. Mantrala, Rockney G. Walters · Journal of Marketing · 2001 · 168 citations

Consumer Uncertainty, Retailer Prices, Consumer Research +17

Personal Selling Elasticities: A Meta-Analysis

Sönke Albers, Murali K. Mantrala, Shrihari Sridhar · Journal of Marketing Research · 2010 · 146 citations

Consumer Research, Structural Econometrics, Buying Behavior +18

Business-to-Business Buying: Challenges and Opportunities

Rajdeep Grewal, Gary L. Lilien, Sundar G. Bharadwaj et al. · Customer Needs and Solutions · 2015 · 143 citations · Full text

Business-to-business Research, Business-to-business Buying, E-business Model +7

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