Concepedia
Statistics
Publications
50
Citations
3.3K
H-Index
32
Active since
1985
Affiliations
University of Missouri(Current)
University of Florida
University of Kansas
Cornell University
Northwestern University
Murali K. Mantrala is an author at University of Missouri specializing in marketing, business, and management.
Top concepts
MarketingBusinessManagementConsumer ResearchSupply Chain ManagementConsumer BehaviorQuantitative ManagementAdvertisingBusiness AnalyticsBusiness Strategy
Publications per year
1985–2024
Planning Media Schedules in the Presence of Dynamic Advertising Quality
P. A. Naik, Murali K. Mantrala, Alan G. Sawyer · Marketing Science · 1998 · 313 citations
Marketing Analytics, Behavioral Decision Making, Targeted Advertising +20
Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda
Murali K. Mantrala, Michael Lévy, Barbara E. Kahn et al. · Journal of Retailing · 2009 · 261 citations
Research Agenda, Economics, Inventory Management +11
The Impact of Category Management on Retailer Prices and Performance: Theory and Evidence
Suman Basuroy, Murali K. Mantrala, Rockney G. Walters · Journal of Marketing · 2001 · 168 citations
Consumer Uncertainty, Retailer Prices, Consumer Research +17
Personal Selling Elasticities: A Meta-Analysis
Sönke Albers, Murali K. Mantrala, Shrihari Sridhar · Journal of Marketing Research · 2010 · 146 citations
Consumer Research, Structural Econometrics, Buying Behavior +18
Business-to-Business Buying: Challenges and Opportunities
Rajdeep Grewal, Gary L. Lilien, Sundar G. Bharadwaj et al. · Customer Needs and Solutions · 2015 · 143 citations · Full text
Business-to-business Research, Business-to-business Buying, E-business Model +7
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