Concepedia

Rockney G. Walters

RG

Statistics

Publications

16

Citations

2.2K

H-Index

15

Active since

1988

Affiliations

Indiana University Bloomington(Current)

Indiana University

Rockney G. Walters is an author at Indiana University Bloomington specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementBusinessConsumer BehaviorCustomer SatisfactionEconomicsBrand StrategyDigital MarketingMarketing Insights

Publications per year

1988–2007

16

Publications

16

The effects of perceived justice on complainants' negative word-of-mouth behavior and repatronage intentions

Jeffrey G. Blodgett, Donald H. Granbois, Rockney G. Walters · Journal of Retailing · 1993 · 619 citations

Customer Satisfaction, Behavioral Decision Making, Social Psychology +13

Assessing the Impact of Retail Price Promotions on Product Substitution, Complementary Purchase, and Interstore Sales Displacement

Rockney G. Walters · Journal of Marketing · 1991 · 298 citations

Customer Satisfaction, Economics, Brand Substitution Effects +14

A Structural Equations Analysis of the Impact of Price Promotions on Store Performance

Rockney G. Walters, Scott MacKenzie · Journal of Marketing Research · 1988 · 194 citations

Marketing, Customer Satisfaction, Economics +14

The Impact of Category Management on Retailer Prices and Performance: Theory and Evidence

Suman Basuroy, Murali K. Mantrala, Rockney G. Walters · Journal of Marketing · 2001 · 168 citations

Consumer Uncertainty, Retailer Prices, Consumer Research +17

A Structural Equations Analysis of the Impact of Price Promotions on Store Performance

Rockney G. Walters, Scott MacKenzie · Journal of Marketing Research · 1988 · 161 citations

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