Concepedia

Donald H. Granbois

DH

15

Publications

1.8K

Citations

15

H-Index

1968

Active since

Affiliations

Indiana University Bloomington(Current)

Indiana University

Donald H. Granbois is an author at Indiana University Bloomington specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionBehavioral Decision MakingConsumer ChoiceConsumer Decision MakingDecision Theory

Publications per year

1968–1993

15

Publications

15

The effects of perceived justice on complainants' negative word-of-mouth behavior and repatronage intentions

Jeffrey G. Blodgett, Donald H. Granbois, Rockney G. Walters · Journal of Retailing · 1993 · 619 citations

Customer Satisfaction, Behavioral Decision Making, Social Psychology +13

Consumer Decision Making-Fact or Fiction?

Richard W. Olshavsky, Donald H. Granbois · Journal of Consumer Research · 1979 · 554 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +16

Improving the Study of Customer In-store Behavior

Donald H. Granbois · Journal of Marketing · 1968 · 107 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +16

Determinants of Role Structure in Family Financial Management

Dennis L. Rosen, Donald H. Granbois · Journal of Consumer Research · 1983 · 96 citations

Family Systems, Family Management, Family Economics +14

Equivalence of Family Role Measures Based on Husband and Wife Data

Donald H. Granbois, Ronald P. Willett · Journal of Marriage and the Family · 1970 · 83 citations

Family Medicine, Family Systems, Family Role Measures +14

Rows per page

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