Concepedia

Ronald P. Willett

RP

9

Publications

1K

Citations

9

H-Index

1967

Active since

Affiliations

The Ohio State University(Current)

Indiana University

Ronald P. Willett is an author at The Ohio State University specializing in business, marketing, and customer satisfaction.

Top concepts

BusinessMarketingConsumer ResearchCustomer SatisfactionManagementConsumer BehaviorBehavioral Decision MakingLogisticsDecision ScienceMarketing Analytics

Publications per year

1967–1970

9

Publications

9

Customer Impulse Purchasing Behavior

David T. Kollat, Ronald P. Willett · Journal of Marketing Research · 1967 · 457 citations

Customer Experience, Customer Satisfaction, Behavioral Sciences +15

Customer Impulse Purchasing Behavior

David T. Kollat, Ronald P. Willett · Journal of Marketing Research · 1967 · 209 citations

Customer Experience, Customer Satisfaction, Management +6

Is Impulse Purchasing Really a Useful Concept for Marketing Decisions?

David T. Kollat, Ronald P. Willett · Journal of Marketing · 1969 · 117 citations

Marketing Analytics, Customer Satisfaction, Customer In-store Behavior +15

Equivalence of Family Role Measures Based on Husband and Wife Data

Donald H. Granbois, Ronald P. Willett · Journal of Marriage and the Family · 1970 · 83 citations

Family Medicine, Family Systems, Family Role Measures +14

Is Impulse Purchasing Really a Useful Concept for Marketing Decisions?

David T. Kollat, Ronald P. Willett · Journal of Marketing · 1969 · 52 citations

Marketing Analytics, Customer Satisfaction, Customer In-store Behavior +15

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