Concepedia

David T. Kollat

DT

9

Publications

1.1K

Citations

9

H-Index

1967

Active since

Affiliations

The Ohio State University(Current)

Indiana University

David T. Kollat is an author at The Ohio State University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessCustomer SatisfactionBehavioral ScienceBehavioral Decision MakingBehavioral EconomicsConsumer Preferences

Publications per year

1967–1972

9

Publications

9

Customer Impulse Purchasing Behavior

David T. Kollat, Ronald P. Willett · Journal of Marketing Research · 1967 · 457 citations

Customer Experience, Customer Satisfaction, Behavioral Sciences +15

Customer Impulse Purchasing Behavior

David T. Kollat, Ronald P. Willett · Journal of Marketing Research · 1967 · 209 citations

Customer Experience, Customer Satisfaction, Management +6

Is Impulse Purchasing Really a Useful Concept for Marketing Decisions?

David T. Kollat, Ronald P. Willett · Journal of Marketing · 1969 · 117 citations

Marketing Analytics, Customer Satisfaction, Customer In-store Behavior +15

Current Problems in Consumer Behavior Research

David T. Kollat, James F. Engel, Roger D. Blackwell · Journal of Marketing Research · 1970 · 82 citations

Customer Satisfaction, Consumer Study, Consumer Research +16

Personality measures and market segmentation

James F. Engel, David T. Kollat, Roger D. Blackwell · Business Horizons · 1969 · 52 citations

Personality Measures, Market Analysis, Management +5

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