Concepedia

Roger D. Blackwell

RD

12

Publications

1.2K

Citations

12

H-Index

1969

Active since

Affiliations

The Ohio State University(Current)

Ohio University

Roger D. Blackwell is an author at The Ohio State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessCustomer SatisfactionHealthAdvertisingBrand AwarenessBehavioral Science

Publications per year

1969–1994

12

Publications

12

Word-of-mouth Communication by the Innovator

James F. Engel, Robert J. Kegerreis, Roger D. Blackwell · Journal of Marketing · 1969 · 343 citations

Customer Experience, Customer Satisfaction, Consumer Research +22

Perceived Risk in Mail-Order and Retail Store Buying

Homer E. Spence, James F. Engel, Roger D. Blackwell · Journal of Marketing Research · 1970 · 270 citations

More Risk, Risk Perception, Behavioral Decision Making +13

Word-of-Mouth Communication by the Innovator

James F. Engel, Robert J. Kegerreis, Roger D. Blackwell · Journal of Marketing · 1969 · 159 citations

Customer Experience, Customer Satisfaction, Consumer Research +22

Perceived Risk in Mail-Order and Retail Store Buying

Homer E. Spence, James F. Engel, Roger D. Blackwell · Journal of Marketing Research · 1970 · 130 citations

Risk Management, Management, Business +7

Current Problems in Consumer Behavior Research

David T. Kollat, James F. Engel, Roger D. Blackwell · Journal of Marketing Research · 1970 · 82 citations

Customer Satisfaction, Consumer Study, Consumer Research +16

Rows per page

1–5 of 12