Concepedia

Homer E. Spence

HE

Statistics

Publications

5

Citations

554

H-Index

5

Active since

1970

Affiliations

University of Washington(Current)

Homer E. Spence is an author at University of Washington specializing in business, marketing, and advertising.

Publications per year

1970–1972

5

Publications

5

Perceived Risk in Mail-Order and Retail Store Buying

Homer E. Spence, James F. Engel, Roger D. Blackwell · Journal of Marketing Research · 1970 · 270 citations

Business, Marketing, Retail Management +13

Perceived Risk in Mail-Order and Retail Store Buying

Homer E. Spence, James F. Engel, Roger D. Blackwell · Journal of Marketing Research · 1970 · 130 citations

Business, Marketing, Retail Management +13

Issues in the Economics of Advertising

Homer E. Spence, Julian L. Simon · Journal of Marketing · 1972 · 78 citations

Business, Business Economics, Economics +10

Fear Appeals in Marketing—A Social Perspective

Homer E. Spence, Reza Moinpour · Journal of Marketing · 1972 · 51 citations

Business, Marketing, Marketing Management +17

Fear Appeals in Marketing. A Social Perspective

Homer E. Spence, Reza Moinpour · Journal of Marketing · 1972 · 25 citations

Business, Marketing, Marketing Management +14

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