Concepedia

Fear Appeals in Marketing. A Social Perspective

Homer E. Spence, Reza Moinpour

Journal of Marketing · 1972 · 25 citations · 0 references

Concepts

BusinessMarketingMarketing ManagementAdvertisingConsumer BehaviorPersuasionAdvertising AudiencesAdvertising PersuasionAdvertising PsychologyBrand ExperienceEmotional AppealsFear BehaviorAppeal To FearAppealsFear Appeal EffectivenessFear Appeal MessagesFear Appeal Messaging