Fear Appeal Effectiveness is a theoretical construct within the domain of persuasive communication that measures the extent to which fear-inducing messages elicit desired cognitive, affective, and behavioral responses by modulating perceived threat and efficacy appraisals.
290
Publications
36.8K
Citations
571
Authors
313
Institutions
Publications per year
2017–2026
74
Parents
Publications
290
1–5 of 290
Authors
571
- RW
15
h-index
- DW
14
h-index
- WS
8
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- MS
7
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- LS
6
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1–5 of 571
Institutions
313
University of Alabama
Tuscaloosa, United States
12 h-index
18 publications
4.5K citations
Pennsylvania State University
State College, United States
11 h-index
18 publications
1.2K citations
Edge Hill University
Ormskirk, United Kingdom
10 h-index
25 publications
798 citations
Liverpool John Moores University
Liverpool, United Kingdom
7 h-index
8 publications
212 citations
Mississippi State University
Starkville, United States
6 h-index
6 publications
1.9K citations
University of Alabama at Birmingham
Birmingham, United States
5 h-index
7 publications
636 citations
Stanford University
Stanford, United States
5 h-index
8 publications
685 citations
University of Manchester
Manchester, United Kingdom
4 h-index
4 publications
219 citations
1–8 of 313
Venues
- Health Communication
14 publications · 1.2K citations
13
h-index
- Journal of Marketing
JM · 10 publications · 1.1K citations
10
h-index
- Journal of Applied Social Psychology
9 publications · 772 citations
9
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- Journal of Health Communication
9 publications · 439 citations
8
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- Psychology and Marketing
8 publications · 1.2K citations
8
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