Communication Monographs

Beyond Baron and Kenny: Statistical Mediation Analysis in the New Millennium

Andrew F. Hayes · 2009 · 9.7K citations

Public Health, Behavioral Sciences, Psychology +15

Putting the fear back into fear appeals: The extended parallel process model

Kim Witte · 1992 · 3.8K citations

Social Sciences, Psychology, Social Psychology +17

Partial, conditional, and moderated moderated mediation: Quantification, inference, and interpretation

Andrew F. Hayes · 2017 · 3.2K citations

Public Health, Behavioral Sciences, Biostatistics +14

Narration as a human communication paradigm: The case of public moral argument

Walter R. Fisher · 1984 · 1.8K citations

Humanities, Communication, Literature +13

On the Nature of Reactance and its Role in Persuasive Health Communication

James Price Dillard, Lijiang Shen · 2005 · 1.5K citations

Social Sciences, Health Behavior, Psychology +12