Concepedia

Michael S. LaTour

MS

69

Publications

4.3K

Citations

39

H-Index

1987

Active since

Affiliations

University of Nevada, Las Vegas(Current)

Auburn University

Old Dominion University

University of Southern Mississippi

University of Georgia

Michael S. LaTour is an author at University of Nevada, Las Vegas specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchAdvertisingSocial SciencesBusinessConsumer BehaviorMarketing CommunicationInteractive MarketingAdvertising Effectiveness

Publications per year

1987–2018

69

Publications

69

There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself

Michael S. LaTour, Herbert Jack Rotfeld · Journal of Advertising · 1997 · 254 citations

Behavioral Decision Making, Affective Variable, Fear Appeals +24

The effects of specific job satisfaction facets on customer perceptions of service quality: an employee-level analysis

Robin L. Snipes, Sharon L. Oswald, Michael S. LaTour et al. · Journal of Business Research · 2004 · 246 citations

Job Satisfaction, Customer Satisfaction, Employee Attitude +10

Ethical Judgments of Sexual Appeals in Print Advertising

Michael S. LaTour, Tony L. Henthorne · Journal of Advertising · 1994 · 236 citations

Print Advertising, Sexual Appeals, Advertising +14

Fear Appeals in Print Advertising: An Analysis of Arousal and Ad Response

Tony L. Henthorne, Michael S. LaTour, Rajan Nataraajan · Journal of Advertising · 1993 · 175 citations

Behavioral Decision Making, Affective Design, Affective Variable +22

Female Nudity, Arousal, and Ad Response: An Experimental Investigation

Michael S. LaTour, Robert E. Pitts, David C. Snook-Luther · Journal of Advertising · 1990 · 161 citations

Targeted Advertising, Consumer Research, Print Advertising +17

Rows per page

1–5 of 69