Michael S. LaTour - Concepedia

Concepedia

Author

Michael S. LaTour

University of Nevada, Las Vegas

Also Known As

M S LaTour, M. S. LaTour, Michael LaTour, Michael S LaTour, Michael S. LaTour, Michael S. Latour

111

Publications

4.3K

Citations

39

H-Index

216

Concepts

All Affiliations

University of Nevada, Las Vegas Auburn University Old Dominion University University of Southern Mississippi University of Georgia

MS

About

Michael S. LaTour is an author at University of Nevada, Las Vegas specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	16	22	1.1K
2	Arts	8	8	250
3	Education	7	7	260
4	Health Sciences	6	6	429
5	Humanities	1	1	62

Michael S. LaTour

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69

Publications

4.3K

Citations

39

H-Index

	Year	Citations
There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself Michael S. LaTour, Herbert Jack Rotfeld Journal of Advertising Behavioral Decision MakingAffective VariableFear AppealsAffective NeuroscienceConsumer Research	1997	254
The effects of specific job satisfaction facets on customer perceptions of service quality: an employee-level analysis Robin L. Snipes, Sharon L. Oswald, Michael S. LaTour, Journal of Business Research Job SatisfactionCustomer SatisfactionEmployee AttitudeService QualityService Research	2004	246
Ethical Judgments of Sexual Appeals in Print Advertising Michael S. LaTour, Tony L. Henthorne Journal of Advertising Print AdvertisingSexual AppealsAdvertisingAdvertising EthicsConsumer Study	1994	236
Fear Appeals in Print Advertising: An Analysis of Arousal and Ad Response Tony L. Henthorne, Michael S. LaTour, Rajan Nataraajan Journal of Advertising Behavioral Decision MakingAffective DesignAffective VariableTargeted AdvertisingFear Appeals	1993	175
Female Nudity, Arousal, and Ad Response: An Experimental Investigation Michael S. LaTour, Robert E. Pitts, David C. Snook-Luther Journal of Advertising Targeted AdvertisingConsumer ResearchPrint AdvertisingExperimental ManipulationSocial Sciences	1990	161
Female nudity in print advertising: An analysis of gender differences in arousal and Ad response Michael S. LaTour Psychology and Marketing Gendered PerceptionFemale NudityAffective DesignAffective VariableSocial Psychology	1990	158
Using Childhood Memories to Gain Insight into Brand Meaning Kathryn A. Braun-LaTour, Michael S. LaTour, George M. Zinkhan Journal of Marketing Consumer StudyConsumer ResearchBrand StrategyBrand LoyaltyConsumer Culture	2007	124
HOW AND WHEN ADVERTISING CAN INFLUENCE MEMORY FOR CONSUMER EXPERIENCE Kathryn A. Braun-LaTour, Michael S. LaTour, Jacqueline E. Pickrell, Journal of Advertising Consumer StudyTargeted AdvertisingConsumer ResearchFalse InformationFalse Cues	2004	113
FEAR APPEALS AS ADVERTISING STRATEGY: SHOULD THEY BE USED? Michael S. LaTour, Shaker A. Zahra Journal of Services Marketing AdvertisingConsumer EngagementInteractive MarketingFear AppealsManagement	1988	107
Corporate social responsibility and organizational effectiveness: A multivariate approach Shaker A. Zahra, Michael S. LaTour Journal of Business Ethics ManagementBusinessCorporate ResponsibilityEducationLaw	1987	103

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