Concepedia
Statistics
Publications
36
Citations
1.7K
H-Index
23
Active since
1989
Affiliations
University of Southern Mississippi(Current)
University of Nevada, Las Vegas
Auburn University
Old Dominion University
University of South Alabama
Tony L. Henthorne is an author at University of Southern Mississippi specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchTourismConsumer BehaviorCustomer SatisfactionAdvertisingDestination MarketingCulture
Publications per year
1989–2021
Ethical Judgments of Sexual Appeals in Print Advertising
Michael S. LaTour, Tony L. Henthorne · Journal of Advertising · 1994 · 236 citations
Print Advertising, Sexual Appeals, Advertising +14
Fear Appeals in Print Advertising: An Analysis of Arousal and Ad Response
Tony L. Henthorne, Michael S. LaTour, Rajan Nataraajan · Journal of Advertising · 1993 · 175 citations
Behavioral Decision Making, Affective Design, Affective Variable +22
An Analysis of Expenditures by Cruise Ship Passengers in Jamaica
Tony L. Henthorne · Journal of Travel Research · 2000 · 151 citations
Customer Satisfaction, Consumer Study, 5-Year Period +21
Destination Image and Brand Personality of Jamaica: A Model of Tourist Behavior
Şeyhmus Baloğlu, Tony L. Henthorne, Şafak Şahin · Journal of Travel & Tourism Marketing · 2014 · 136 citations
Female nudity: attitudes towards the ad and the brand, and implications for advertising strategy
Michael S. LaTour, Tony L. Henthorne · Journal of Consumer Marketing · 1993 · 92 citations
Specific Attitudes, Advertising, Female Nudity +14
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