Concepedia

Şafak Şahin

ŞŞ

Statistics

Publications

6

Citations

418

H-Index

6

Active since

2011

Affiliations

University of Nevada, Las Vegas(Current)

Şafak Şahin is an author at University of Nevada, Las Vegas specializing in management, communication, and marketing.

Top concepts

BusinessMarketingManagementCommunicationCustomer SatisfactionCultureTourismBrandingAdvertisingBrand Awareness

Publications per year

2011–2022

6

Publications

6

Destination Image and Brand Personality of Jamaica: A Model of Tourist Behavior

Şeyhmus Baloğlu, Tony L. Henthorne, Şafak Şahin · Journal of Travel & Tourism Marketing · 2014 · 136 citations

Brand personality and destination image of Istanbul

Şafak Şahin, Şeyhmus Baloğlu · Anatolia · 2011 · 125 citations

Customer Satisfaction, Culture, User Perception +14

The Influence of Green Message Types on Advertising Effectiveness for Luxury and Budget Hotel Segments

Şafak Şahin, Şeyhmus Baloğlu, Esra Topçuoğlu · Cornell Hospitality Quarterly · 2019 · 75 citations

Customer Satisfaction, Green Marketing, Advertising Images +22

City Branding: Investigating a Brand Advocacy Model for Distinct Segments

Şafak Şahin, Şeyhmus Baloğlu · Journal of Hospitality Marketing & Management · 2014 · 50 citations

Customer Satisfaction, Digital Marketing, Brand Strategy +24

Brand personality and destination image of Istanbul: A comparison across nationalities

Şafak Şahin · Digital Scholarship - UNLV (University of Nevada Reno) · 2019 · 21 citations · Full text

1–5 of 6