Concepedia

Herbert Jack Rotfeld

HJ

37

Publications

1.4K

Citations

19

H-Index

1976

Active since

Affiliations

Auburn University(Current)

Pennsylvania State University

University of Alabama

Institute for Telecommunication Sciences

University of Georgia

Herbert Jack Rotfeld is an author at Auburn University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingMarketing CommunicationArtsJournalismCommunicationConsumer BehaviorAdvertising Effectiveness

Publications per year

1976–2014

37

Publications

37

There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself

Michael S. LaTour, Herbert Jack Rotfeld · Journal of Advertising · 1997 · 254 citations

Behavioral Decision Making, Affective Variable, Fear Appeals +24

Breaking up America: Advertisers and the New Media World

Herbert Jack Rotfeld, Joseph Turow · Journal of Marketing · 1999 · 242 citations

Target Marketing, Emerging Media, Digital Marketing +21

Understanding advertising clutter and the real solution to declining audience attention to mass media commercial messages

Herbert Jack Rotfeld · Journal of Consumer Marketing · 2006 · 67 citations

Entertainment Marketing, Targeted Advertising, Consumer Research +23

Is Advertising Puffery Believed?

Herbert Jack Rotfeld, Kim B. Rotzoll · Journal of Advertising · 1980 · 58 citations

Literal Advertising Statements, Consumer Uncertainty, Digital Marketing +19

Toward an Associative Model of Advertising Creativity

Leonard N. Reid, Herbert Jack Rotfeld · Journal of Advertising · 1976 · 56 citations

Customer Satisfaction, Advertising Creativity, Advertising +11

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