Concepedia

Joseph Turow

JT

Statistics

Publications

45

Citations

3.2K

H-Index

29

Active since

1974

Affiliations

University of Pennsylvania(Current)

California University of Pennsylvania

Purdue University West Lafayette

Public Policy Institute of California

Joseph Turow is an author at University of Pennsylvania specializing in social sciences, communication, and media studies.

Publications per year

1974–2020

45

Publications

45

The corporate cultivation of digital resignation

Nora A. Draper, Joseph Turow · New Media & Society · 2019 · 376 citations

Business, Communication, Management Information Systems +11

Americans Reject Tailored Advertising and Three Activities that Enable It

Joseph Turow, Jennifer King, Chris Jay Hoofnagle et al. · SSRN Electronic Journal · 2009 · 314 citations · Full text

Business, Marketing, Public Policy +13

Breaking up America: Advertisers and the New Media World

Herbert Jack Rotfeld, Joseph Turow · Journal of Marketing · 1999 · 242 citations

Social Sciences, Communication, Marketing +17

The Tradeoff Fallacy: How Marketers are Misrepresenting American Consumers and Opening Them Up to Exploitation

Joseph Turow, Michael Hennessy · SSRN Electronic Journal · 2015 · 206 citations · Full text

Social Sciences, Economics, Marketing +11

Advertising, Big Data, and the Clearance of the Public Realm: Marketers' New Approaches to the Content Subsidy

Nick Couldry, Joseph Turow · ScholarlyCommons (University of Pennsylvania) · 2014 · 166 citations · Full text

Social Sciences, Communication, Political Science +13

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