SSRN Electronic Journal · 2009 · 314 citations · 2 references
BusinessMarketingPublic PolicyAdvertisingConsumer BehaviorConsumer ProtectionDigital AdvertisingMobile AdvertisingOnline Consumer BehaviorPersonalizationRegulatory Issues In AdvertisingConsumer Attitudes Toward AdsOnline Behavioral AdvertisingOnline Behavioral TrackingPrivacyTargeting
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