Concepedia

Personalization

Personalization is an information systems and marketing strategy that dynamically tailors content, offers, and interactions to an individual customer by using data about that customer’s characteristics, preferences, and behavior in order to enhance the relevance and effectiveness of the e-commerce or omnichannel retail experience.

5.8K

Publications

348.5K

Citations

14.1K

Authors

2.9K

Institutions

Publications per year

2017–2026

2K

Variants

E-commerce Personalization

Parents

Children

Publications

5.8K

Recommender systems

Paul Resnick, Hal R. Varian · Communications of the ACM · 1997 · 3.7K citations · Full text

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A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology

Ritu Agarwal, Jayesh Prasad · Information Systems Research · 1998 · 3.5K citations

, , +15

Wide & Deep Learning for Recommender Systems

Heng-Tze Cheng, Levent Koç, Jeremiah Harmsen et al. · 2016 · 3.3K citations · Full text

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Private traits and attributes are predictable from digital records of human behavior

Michał Kosiński, David Stillwell, Thore Graepel · Proceedings of the National Academy of Sciences · 2013 · 2.8K citations · Full text

, , +17

How artificial intelligence will change the future of marketing

Thomas H. Davenport, Abhijit Guha, Dhruv Grewal · Journal of the Academy of Marketing Science · 2019 · 2.3K citations · Full text

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1–5 of 5.8K

Authors

14.1K

  1. JT
    Jaime Teevan

    Microsoft (United States), United States

    19 publications · 2.5K citations

    18

    h-index

  2. BS
    Barry Smyth

    University College Dublin, Ireland

    19 publications · 1.1K citations

    17

    h-index

  3. SD
    Susan Dumais

    Microsoft (United States), United States

    18 publications · 2.7K citations

    16

    h-index

  4. BP
    Bart P. Knijnenburg

    Clemson University, United States

    18 publications · 797 citations

    16

    h-index

  5. BJ
    Bernard J. Jansen

    Pennsylvania State University, United States

    19 publications · 840 citations

    16

    h-index

1–5 of 14.1K

Institutions

2.9K

  1. Microsoft (United States)

    Redmond, United States

    45 h-index

    181 publications

    17.7K citations

  2. Carnegie Mellon University

    Pittsburgh, United States

    40 h-index

    229 publications

    14.3K citations

  3. Pennsylvania State University

    State College, United States

    33 h-index

    101 publications

    10.4K citations

  4. Massachusetts Institute of Technology

    Cambridge, United States

    33 h-index

    85 publications

    11.2K citations

  5. University of Washington

    Seattle, United States

    33 h-index

    121 publications

    17.5K citations

  6. University of Amsterdam

    Amsterdam, The Netherlands

    31 h-index

    113 publications

    10.4K citations

  7. Hong Kong University of Science and Technology

    Hong Kong, Hong Kong

    31 h-index

    90 publications

    9.5K citations

  8. New York University

    New York, United States

    28 h-index

    56 publications

    7.3K citations

1–8 of 2.9K

Venues

  1. Expert Systems with Applications

    57 publications · 4K citations

    40

    h-index

  2. Computers in Human Behavior

    42 publications · 5.4K citations

    39

    h-index

  3. Communications of the ACM

    42 publications · 10.5K citations

    36

    h-index

  4. arXiv (Cornell University)

    Repository · 72 publications · 3.7K citations

    29

    h-index

  5. SSRN Electronic Journal

    Repository · 70 publications · 2.8K citations

    27

    h-index

1–5