Concepedia

Omnichannel Personalization

Omnichannel Personalization is a personalized service delivery framework that integrates and synchronizes individualized customer experiences across multiple channels and touchpoints to provide a seamless, context-aware, and consistent interaction trajectory.

7

Publications

245

Citations

18

Authors

14

Institutions

Publications per year

2017–2026

5

Parents

Publications

7

Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions

Park Thaichon, Sara Quach, Mojtaba Barari et al. · Australasian Marketing Journal (AMJ) · 2023 · 67 citations · Full text

, , +17

Toward customer hyper-personalization experience — A data-driven approach

J. M. Valdez Mendia, José de Jesús Agustín Flores Cuautle · Cogent Business & Management · 2022 · 58 citations · Full text

, , +15

Value co-creation through branded apps: enhancing perceived quality and brand loyalty

Trang Tran, David G. Taylor, Chao Wen · Journal of Research in Interactive Marketing · 2022 · 46 citations

, , +13

Personalized vehicle insurance rates: A case for client-side personalization in ubiquitous computing

Vlad C. Coroamă, Marc Langheinrich · 2006 · 31 citations

, , +14

Highly Personalized Information Delivery to Mobile Clients

Bahattin Ozen, Ozgur Kilic, Mehmet Altınel et al. · Wireless Networks · 2004 · 18 citations

, , +14

1–5 of 7

Authors

18

  1. ML
    Marc Langheinrich

    Università della Svizzera italiana, Switzerland

    1 publications · 31 citations

    1

    h-index

  2. CW
    Chao Wen

    University of Electronic Science and Technology of China, China

    1 publications · 46 citations

    1

    h-index

  3. VC
    Vlad C. Coroamă

    ETH Zurich, Switzerland

    1 publications · 31 citations

    1

    h-index

  4. OK
    Ozgur Kilic

    Middle East Technical University, Türkiye

    1 publications · 18 citations

    1

    h-index

  5. BO
    Bahattin Ozen

    Middle East Technical University, Türkiye

    1 publications · 18 citations

    1

    h-index

1–5 of 18

Institutions

14

  1. Griffith University

    Brisbane, Australia

    1 h-index

    3 publications

    201 citations

  2. Sacred Heart University

    Fairfield, United States

    1 h-index

    1 publications

    46 citations

  3. Thuongmai University

    Hanoi, Vietnam

    1 h-index

    1 publications

    67 citations

  4. IBM Research - Almaden

    San Jose, United States

    1 h-index

    1 publications

    18 citations

  5. East Carolina University

    Greenville, United States

    1 h-index

    1 publications

    46 citations

  6. IBM (United States)

    Armonk, United States

    1 h-index

    1 publications

    18 citations

  7. College of Business and Technology

    Miami, United States

    1 h-index

    1 publications

    46 citations

  8. Middle East Technical University

    Ankara, Türkiye

    1 h-index

    3 publications

    54 citations

1–8 of 14

Venues

  1. Global Disclosure of Economics and Business

    GDEB · 1 publications · 13 citations

    1

    h-index

  2. Australasian Marketing Journal (AMJ)

    1 publications · 67 citations

    1

    h-index

  3. Wireless Networks

    1 publications · 18 citations

    1

    h-index

  4. Journal of Research in Interactive Marketing

    1 publications · 46 citations

    1

    h-index

  5. 1

    h-index

1–5