Concepedia
Statistics
Publications
23
Citations
2.5K
H-Index
21
Active since
2007
Affiliations
Sacred Heart University(Current)
University of North Texas
Welch College
University College London
London School of Hygiene & Tropical Medicine
David G. Taylor is an author at Sacred Heart University specializing in marketing, business, and online consumer behavior.
Publications per year
2007–2024
Friends, Fans, and Followers: Do Ads Work on Social Networks?
David G. Taylor, Jeffrey E. Lewin, David Strutton · Journal of Advertising Research · 2011 · 651 citations
Business, Communication, Marketing +17
Self-Enhancement as a Motivation for Sharing Online Advertising
David G. Taylor, David Strutton, Kenneth Thompson · Journal of Interactive Advertising · 2012 · 184 citations
Business, Marketing, Marketing Management +14
Has e-marketing come of age? Modeling historical influences on post-adoption era Internet consumer behaviors
David G. Taylor, David Strutton · Journal of Business Research · 2009 · 178 citations
Business, Marketing, Marketing Management +16
Predicting mobile app usage for purchasing and information-sharing
David G. Taylor, Michael A. Levin · International Journal of Retail & Distribution Management · 2014 · 177 citations · Full text
Business, Marketing, Marketing Management +17
Privacy concern and online personalization: The moderating effects of information control and compensation
David G. Taylor, Donna F. Davis, Ravi Jillapalli · Electronic Commerce Research · 2009 · 168 citations
Business, Information Systems, Social Psychology +10
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