Concepedia
Statistics
Publications
17
Citations
1.2K
H-Index
14
Active since
1990
Affiliations
University of North Texas(Current)
University of Houston - Downtown
Kenneth Thompson is an author at University of North Texas specializing in marketing, business, and management.
Top concepts
BusinessMarketingManagementConsumer ResearchCustomer SatisfactionTourismEducationPsychologyEngineeringHospitality
Publications per year
1990–2023
The Relationship Between Quality, Satisfaction, and Recommending Behavior in Lodging Decisions
Juliet M. Getty, Kenneth Thompson · Journal of Hospitality & Leisure Marketing · 1995 · 276 citations
Customer Experience, Customer Satisfaction, Behavioral Decision Making +16
A Procedure for Scaling Perceptions of Lodging Quality
Juliet M. Getty, Kenneth Thompson · Hospitality Research Journal · 1994 · 192 citations
Total Quality Management, Customer Satisfaction, Quality Of Life +19
Self-Enhancement as a Motivation for Sharing Online Advertising
David G. Taylor, David Strutton, Kenneth Thompson · Journal of Interactive Advertising · 2012 · 181 citations
Vendor Profile Analysis
Kenneth Thompson · Journal of Purchasing and Materials Management · 1990 · 137 citations
Software Maintenance, Engineering, Software Engineering +22
Investigating generational differences in e-WOM behaviours
David Strutton, David G. Taylor, Kenneth Thompson · International Journal of Advertising · 2011 · 100 citations
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