Concepedia

David Strutton

DS

Statistics

Publications

77

Citations

6.6K

H-Index

42

Active since

1992

Affiliations

University of North Texas(Current)

Southwestern University

Pfizer (United States)

Policy Analysis (United States)

Boston University

David Strutton is an author at University of North Texas specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionMedicineInteractive MarketingAdvertisingSocial Influence

Publications per year

1992–2022

77

Publications

77

Exploring the relationship between celebrity endorser effects and advertising effectiveness

Clinton Amos, Gary R. Holmes, David Strutton · International Journal of Advertising · 2008 · 773 citations

Marketing Analytics, Targeted Advertising, Consumer Research +20

Friends, Fans, and Followers: Do Ads Work on Social Networks?

David G. Taylor, Jeffrey E. Lewin, David Strutton · Journal of Advertising Research · 2011 · 642 citations

Digital Marketing, Socialization Factors, Targeted Advertising +32

US prevalence of hyperhidrosis and impact on individuals with axillary hyperhidrosis: Results from a national survey

David Strutton, Jonathan W. Kowalski, PharmD et al. · Journal of the American Academy of Dermatology · 2004 · 621 citations

Axillary Hyperhidrosis, Us Prevalence, Dermatology +2

Rates of Pneumococcal Disease in Adults With Chronic Medical Conditions

Kimberly M. Shea, John Edelsberg, Derek Weycker et al. · Open Forum Infectious Diseases · 2014 · 271 citations · Full text

How consumers may justify inappropriate behavior in market settings: An application on the techniques of neutralization

David Strutton, Scott J. Vitell, Lou E. Pelton · Journal of Business Research · 1994 · 196 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +11

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