Concepedia

Gary R. Holmes

GR

7

Publications

1.3K

Citations

7

H-Index

2008

Active since

Affiliations

Drury University(Current)

University of North Texas

Weber State University

Gary R. Holmes is an author at Drury University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchSocial InfluenceConsumer BehaviorBehavioral EconomicsBusinessSocial BehaviorSocial SciencesBehavioral Science

Publications per year

2008–2015

7

Publications

7

Exploring the relationship between celebrity endorser effects and advertising effectiveness

Clinton Amos, Gary R. Holmes, David Strutton · International Journal of Advertising · 2008 · 773 citations

Marketing Analytics, Targeted Advertising, Consumer Research +20

A meta-analysis of consumer impulse buying

Clinton Amos, Gary R. Holmes, William C. Keneson · Journal of Retailing and Consumer Services · 2013 · 416 citations

Consumer Impulse Buying, Consumer Science, Consumer Study +6

Consumer reaction to new package design

Gary R. Holmes, Audhesh K. Paswan · Journal of Product & Brand Management · 2012 · 55 citations

Consumer Uncertainty, New Design, Consumer Research +18

Exploring Impact Philanthropy, Altruistic, Hedonic, and Egoistic Motivations to Support Animal Causes

Clinton Amos, Gary R. Holmes, Anthony T. Allred · Journal of Nonprofit & Public Sector Marketing · 2015 · 18 citations

Engineering, Behavioral Decision Making, Animal Welfare +23

An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions

Somjit Barat, Clinton Amos, Audhesh K. Paswan et al. · Journal of Retailing and Consumer Services · 2013 · 15 citations

Behavioral Sciences, Behavioral Decision Making, Prosocial Behavior +14

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