Gary R. Holmes - Concepedia

Concepedia

Author

Gary R. Holmes

Drury University

Also Known As

Gary Holmes, Gary R Holmes, Gary R. Holmes, Holmes, Gary R.

17

Publications

1.3K

Citations

7

H-Index

42

Concepts

All Affiliations

Drury University University of North Texas Weber State University

GR

About

Gary R. Holmes is an author at Drury University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	4	4	1.3K
2	Business	2	2	788
3	Social Sciences	2	2	33
4	Engineering	1	1	18
5	Health Sciences	1	1	55

Gary R. Holmes

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7

Publications

1.3K

Citations

7

H-Index

	Year	Citations
Exploring the relationship between celebrity endorser effects and advertising effectiveness Clinton Amos, Gary R. Holmes, David Strutton International Journal of Advertising Marketing AnalyticsTargeted AdvertisingConsumer ResearchConsumer AttitudeSocial Influence	2008	773
A meta-analysis of consumer impulse buying Clinton Amos, Gary R. Holmes, William C. Keneson Journal of Retailing and Consumer Services Consumer Impulse BuyingConsumer ScienceConsumer StudyManagementConsumer Research	2013	416
Consumer reaction to new package design Gary R. Holmes, Audhesh K. Paswan Journal of Product & Brand Management Consumer UncertaintyNew DesignConsumer ResearchConsumer ReactionNew Package	2012	55
Exploring Impact Philanthropy, Altruistic, Hedonic, and Egoistic Motivations to Support Animal Causes Clinton Amos, Gary R. Holmes, Anthony T. Allred Journal of Nonprofit & Public Sector Marketing EngineeringBehavioral Decision MakingAnimal WelfareSocial InfluenceOrganizational Behavior	2015	18
An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions Somjit Barat, Clinton Amos, Audhesh K. Paswan, Journal of Retailing and Consumer Services Behavioral SciencesBehavioral Decision MakingProsocial BehaviorSocial BehaviorBias	2013	15
A Model for Reducing Health Care Employee Turnover Paul Nowak, Gary R. Holmes, Jim Murrow Journal of Hospital Marketing & Public Relations	2010	15
New Thinking on Antecedents to Successful CRM Campaigns: Consumer Acceptance of an Alliance Carrie S Trimble, Gary R. Holmes Journal of Promotion Management	2013	13

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