Audhesh K. Paswan

Consumer innovativeness and perceived risk: implications for high technology product adoption

Tanawat Hirunyawipada, Audhesh K. Paswan · Journal of Consumer Marketing · 2006 · 411 citations

Innovation Evaluation, Consumer Uncertainty, Innovation Adoption +20

Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings

Lisa C. Troy, Tanawat Hirunyawipada, Audhesh K. Paswan · Journal of Marketing · 2008 · 375 citations

Innovation Evaluation, Customer Satisfaction, Firm Performance +20

Private label brand image: its relationship with store image and national brand

Archna Vahie, Audhesh K. Paswan · International Journal of Retail & Distribution Management · 2006 · 254 citations

Brand Strategy, Consumer Research, Management +19

E-tailer׳s return policy, consumer׳s perception of return policy fairness and purchase intention

Zhi Pei, Audhesh K. Paswan, Ruiliang Yan · Journal of Retailing and Consumer Services · 2014 · 183 citations

Economics, Consumer Decision Making, Consumer Uncertainty +15

Market orientation, positioning strategy and brand performance

Pramod Iyer, Arezoo Davari, Mohammadali Zolfagharian et al. · Industrial Marketing Management · 2018 · 176 citations

Marketing, Positioning (Marketing), Brand Management +10