Audhesh K. Paswan - Concepedia

Author

Audhesh K. Paswan

University of North Texas ORCID

Also Known As

A K Paswan, A.K. PASWAN, Audhesh K Paswan, Audhesh K. Paswan, Audhesh Paswan

146

Publications

5.4K

Citations

H-Index

267

Concepts

All Affiliations

University of North Texas Fairfield University

About

Audhesh K. Paswan is an author at University of North Texas specializing in marketing, business, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	35	66	4.3K
2	Arts	8	8	434
3	Education	8	8	533
4	Engineering	2	2	118
5	Health Sciences	2	2	76

Audhesh K. Paswan

Publications

5.2K

Citations

H-Index

Page 1

	Year	Citations
Consumer innovativeness and perceived risk: implications for high technology product adoption Tanawat Hirunyawipada, Audhesh K. Paswan Journal of Consumer Marketing Innovation EvaluationConsumer UncertaintyInnovation AdoptionDigital MarketingConsumer Research	2006	411
Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings Lisa C. Troy, Tanawat Hirunyawipada, Audhesh K. Paswan Journal of Marketing Innovation EvaluationCustomer SatisfactionFirm PerformanceInnovation ManagementCross-functional Integration	2008	375
Private label brand image: its relationship with store image and national brand Archna Vahie, Audhesh K. Paswan International Journal of Retail & Distribution Management Brand StrategyConsumer ResearchManagementConsumer BehaviorBrand Building	2006	254
E-tailer׳s return policy, consumer׳s perception of return policy fairness and purchase intention Zhi Pei, Audhesh K. Paswan, Ruiliang Yan Journal of Retailing and Consumer Services EconomicsConsumer Decision MakingConsumer UncertaintyConsumer ChoiceBehavioral Decision Making	2014	183
Market orientation, positioning strategy and brand performance Pramod Iyer, Arezoo Davari, Mohammadali Zolfagharian, Industrial Marketing Management MarketingPositioning (Marketing)Brand ManagementBrand StrategyBrand Development	2018	176
Why do shoppers abandon shopping cart? Perceived waiting time, risk, and transaction inconvenience Rajasree K. Rajamma, Audhesh K. Paswan, Muhammad Muazzem Hossain Journal of Product & Brand Management Customer SatisfactionConsumer UncertaintyBehavioral Decision MakingDigital MarketingConsumer Research	2009	140
Knowledge management and franchise systems Audhesh K. Paswan, C. Michael Wittmann Industrial Marketing Management Organizational CommunicationKnowledge SharingKnowledge CreationManagementBusiness	2009	139
Higher Education Institutions: Satisfaction and Loyalty among International Students Audhesh K. Paswan, Gopala Ganesh Journal of Marketing for HIGHER EDUCATION Customer SatisfactionInternational StudentsConsumer LoyaltyService QualityStudent Culture	2009	133
Ownership Redirection in Franchised Channels Rajiv P. Dant, Patrick J. Kaufmann, Audhesh K. Paswan Journal of Public Policy & Marketing Organizational EconomicsLawAntitrustUnfair CompetitionOwnership Redirection	1992	129
What we know about ownership redirection in franchising: A meta-analysis Rajiv P. Dant, Audhesh K. Paswan, Patrick J. Kaufman Journal of Retailing Firm PerformanceOrganizational EconomicsLawOwnership RedirectionManagement	1996	124

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