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E-tailer׳s return policy, consumer׳s perception of return policy fairness and purchase intention

EconomicsConsumer Decision MakingConsumer UncertaintyConsumer ChoiceBehavioral Decision MakingReturn Policy FairnessConsumer IssueE-tailer׳s Return PolicyConsumer ResearchManagementBusinessConsumer BehaviorConsumer׳s PerceptionDecision ScienceMarketingBuying BehaviorConsumer AttitudeBehavioral Economics