Concepedia
Statistics
Publications
47
Citations
2.4K
H-Index
28
Active since
2006
Affiliations
East Texas A&M University(Current)
Indiana University Northwest
Long Island University
Montclair State University
University of Wisconsin–Milwaukee
Ruiliang Yan is an author at East Texas A&M University specializing in business, marketing, and distribution channels.
Publications per year
2006–2022
Retail services and firm profit in a dual-channel market
Ruiliang Yan, Zhi Pei · Journal of Retailing and Consumer Services · 2009 · 276 citations
Business, Business Economics, Retail Management +15
E-tailer׳s return policy, consumer׳s perception of return policy fairness and purchase intention
Zhi Pei, Audhesh K. Paswan, Ruiliang Yan · Journal of Retailing and Consumer Services · 2014 · 189 citations
Business, Economics, Marketing +15
Managing channel coordination in a multi-channel manufacturer–retailer supply chain
Ruiliang Yan · Industrial Marketing Management · 2011 · 120 citations
Management, Operations Management, Supply Chain Management +12
Cooperative advertising, pricing strategy and firm performance in the e-marketing age
Ruiliang Yan · Journal of the Academy of Marketing Science · 2009 · 108 citations
Business, Marketing, Marketing Management +16
Information asymmetry, pricing strategy and firm's performance in the retailer- multi-channel manufacturer supply chain
Ruiliang Yan, Zhi Pei · Journal of Business Research · 2010 · 101 citations
Management, Operations Management, Supply Chain Management +14
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