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The Bargaining Problem

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Joseph P. Cannon, William D. Perreault · Journal of Marketing Research · 1999 · 1.5K citations

Management, Marketing, Marketing Management +7

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Abel P. Jeuland, Steven M. Shugan · Marketing Science · 1983 · 1.1K citations

Management, Business Economics, Marketing +17

Channel Conflict and Coordination in the E‐Commerce Age

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Management, Operations Management, Strategic Management +17

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Timothy W. McGuire, Richard Staelin · Marketing Science · 1983 · 971 citations

Business, Business Economics, Operations Management +16