Concepedia

Steven M. Shugan

SM

Statistics

Publications

53

Citations

7.7K

H-Index

33

Active since

1977

Affiliations

University of Florida(Current)

University of Chicago

College of Business Administration

Massachusetts Institute of Technology

Steven M. Shugan is an author at University of Florida specializing in marketing, business, and marketing management.

ORCID

Publications per year

1977–2020

53

Publications

53

Managing Channel Profits

Abel P. Jeuland, Steven M. Shugan · Marketing Science · 1983 · 1.1K citations

, , +17

The Cost of Thinking

Steven M. Shugan · Journal of Consumer Research · 1980 · 963 citations

, , +12

Film Critics: Influencers or Predictors?

Jehoshua Eliashberg, Steven M. Shugan · Journal of Marketing · 1997 · 822 citations

, , +8

Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell

Jinhong Xie, Steven M. Shugan · Marketing Science · 2001 · 474 citations

, , +13

Defensive Marketing Strategies

John R. Hauser, Steven M. Shugan · Marketing Science · 2008 · 370 citations

, , +14

1–5 of 53