Statistics
Publications
18
Citations
2.9K
H-Index
16
Active since
1976
Abel P. Jeuland is an author at University of Chicago specializing in microeconomics, marketing, and business economics.
Publications per year
1976–2008
18
18
Abel P. Jeuland, Steven M. Shugan · Marketing Science · 1983 · 1.1K citations
Brand Choice Inertia as One Aspect of the Notion of Brand Loyalty
Abel P. Jeuland · Management Science · 1979 · 176 citations
Abel P. Jeuland, Steven M. Shugan · Marketing Science · 2008 · 151 citations
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