Consumer Fairness Perceptions is a psychological construct that captures the extent to which consumers judge the pricing practices of firms as equitable or just, based on assessments of price transparency, consistency, and the perceived intentionality behind price variations in dynamic pricing environments.
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Consumer Perceptions of Price (Un)Fairness
Lisa E. Bolton, Luk Warlop, Joseph W. Alba · Journal of Consumer Research · 2003 · 1.1K citations · Full text
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Pennsylvania State University
State College, United States
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Bentley University
Waltham, United States
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Temple University
Philadelphia, United States
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197 citations
University of South Carolina
Columbia, United States
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Cornell University
Ithaca, United States
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662 citations
University of Illinois Urbana-Champaign
Urbana, United States
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688 citations
Virginia Commonwealth University
Richmond, United States
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4 publications
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Washington University in St. Louis
St Louis, United States
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JSR · 8 publications · 1.7K citations
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- Psychology and Marketing
7 publications · 309 citations
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- Journal of Revenue and Pricing Management
6 publications · 379 citations
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