Concepedia

John E. Swan

JE

Statistics

Publications

59

Citations

8.5K

H-Index

32

Active since

1969

Affiliations

University of Alabama at Birmingham(Current)

University of Arkansas at Fayetteville

Texas A&M University

Northern Illinois University

University of Alabama

John E. Swan is an author at University of Alabama at Birmingham specializing in marketing, business, and management.

Top concepts

MarketingBusinessManagementConsumer ResearchCustomer SatisfactionConsumer BehaviorService QualityInteractive MarketingMarketing StrategyBehavioral Decision Making

Publications per year

1969–2013

59

Publications

59

Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach

Richard L. Oliver, John E. Swan · Journal of Marketing · 1989 · 1.8K citations

Customer Satisfaction, Maximum Likelihood Estimation, Behavioral Decision Making +19

Equity and Disconfirmation Perceptions as Influences on Merchant and Product Satisfaction

Richard L. Oliver, John E. Swan · Journal of Consumer Research · 1989 · 920 citations

Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach

Richard L. Oliver, John E. Swan · Journal of Marketing · 1989 · 869 citations

Customer Satisfaction, Maximum Likelihood Estimation, Behavioral Decision Making +19

Product Performance and Consumer Satisfaction: A New Concept

John E. Swan, Linda Jones Combs · Journal of Marketing · 1976 · 589 citations

Total Quality Management, Customer Satisfaction, Consumer Satisfaction +13

Postpurchase communications by consumers

John E. Swan, Richard L. Oliver · Journal of Retailing · 1989 · 495 citations

Digital Marketing, Interactive Marketing, Management +7

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