Concepedia

Postpurchase communications by consumers

John E. Swan, Richard L. Oliver

Journal of Retailing · 1989 · 496 citations · 0 references

Concepts

BusinessCommunicationMarketingConsumer BehaviorConsumer TheoryCustomer LoyaltyOnline Consumer BehaviorPost-purchase BehaviorPostpurchase BehaviorWord-of-mouth MarketingPost-purchase Decision MakingPost-purchase MarketingPostpurchase Satisfaction