Post-purchase Behavior

Post-Purchase Behavior is a consumer behavior phenomenon that encompasses the cognitive, emotional, and behavioral responses of an individual after acquiring a product or service, including evaluation, satisfaction, usage, and potential post-purchase actions such as loyalty, complaint, or word-of-mouth.

717

Publications

65K

Citations

1.7K

Authors

807

Institutions

Publications per year

2017–2026

314

Authors

1.7K

  1. HH
    Heesup Han

    Sejong University, South Korea

    11 publications · 520 citations

    11

    h-index

  2. AS
    Anna S. Mattila

    Pennsylvania State University, United States

    4 publications · 304 citations

    4

    h-index

  3. DJ
    Dan J. Kim

    University of North Texas, United States

    4 publications · 1.3K citations

    4

    h-index

  4. AB
    Abhijit Biswas

    Wayne State University, United States

    4 publications · 463 citations

    4

    h-index

  5. SS
    Sangeeta Sahney

    Indian Institute of Technology Kharagpur, India

    4 publications · 274 citations

    4

    h-index

1–5 of 1.7K

Venues

  1. Journal of Marketing Research

    29 publications · 6.6K citations

    24

    h-index

  2. 17

    h-index

  3. Journal of Consumer Marketing

    17 publications · 1.4K citations

    17

    h-index

  4. Journal of Retailing and Consumer Services

    19 publications · 1.3K citations

    17

    h-index

  5. Journal of Business Research

    JBR · 13 publications · 1.5K citations

    13

    h-index

1–5