Statistics
Publications
38
Citations
10.2K
H-Index
30
Active since
1978
Robert A. Westbrook is an author at Rice University specializing in business, marketing, and consumer behavior.
Publications per year
1978–2019
38
38
A motivation-based shopper typology.
Robert A. Westbrook, William C. Black · Journal of Retailing · 1985 · 665 citations
Management, Marketing, Psychology +11
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