Abhijit Biswas

The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation

Dipayan Biswas, Abhijit Biswas, Neel Das · Journal of Advertising · 2006 · 369 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +21

The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention

Bruce L. Alford, Abhijit Biswas · Journal of Business Research · 2002 · 367 citations

Economics, Behavioral Sciences, Consumer Choice +15

Contextual Effects of Reference Prices in Retail Advertisements

Abhijit Biswas, Edward Blair · Journal of Marketing · 1991 · 339 citations

Consumer Uncertainty, Consumer Research, Buying Behavior +18

The diagnostic role of signals in the context of perceived risks in online shopping: Do signals matter more on the Web?

Dipayan Biswas, Abhijit Biswas · Journal of Interactive Marketing · 2004 · 293 citations

Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services

Dwane H. Dean, Abhijit Biswas · Journal of Advertising · 2001 · 249 citations

Customer Satisfaction, Advertising, Interactive Marketing +14