Bruce L. Alford

The Effect of Brand Attitude and Brand Image on Brand Equity

James B. Faircloth, Louis M. Capella, Bruce L. Alford · The Journal of Marketing Theory and Practice · 2001 · 646 citations

Business, Marketing, Marketing Management +7

The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention

Bruce L. Alford, Abhijit Biswas · Journal of Business Research · 2002 · 377 citations

Business, Marketing, Marketing Management +13

The role of affect in consumer satisfaction judgments of credence-based services

Bruce L. Alford, Daniel L. Sherrell · Journal of Business Research · 1996 · 151 citations

Business, Marketing, Psychology +12

Learning and Performance Goal Orientation of Salespeople Revisited: The Role of Performance-Approach and Performance-Avoidance Orientations

Lawrence Silver, Sean Dwyer, Bruce L. Alford · Journal of Personal Selling and Sales Management · 2006 · 108 citations

Management, Marketing, Marketing Management +7

Looks matter in developing consumer‐brand relationships

J. Bryan Hayes, Bruce L. Alford, Lawrence Silver et al. · Journal of Product & Brand Management · 2006 · 85 citations

Business, Marketing, Marketing Management +16