Concepedia

James B. Faircloth

JB

Statistics

Publications

5

Citations

777

H-Index

5

Active since

1995

Affiliations

Wyoming Department of Education(Current)

University of Wyoming

Mississippi State University

James B. Faircloth is an author at Wyoming Department of Education specializing in management, consumer research, and marketing.

Top concepts

ManagementMarketingConsumer ResearchBusinessBrand EquityBrand AwarenessBrand ManagementBrandingBrand StrategyBrand Development

Publications per year

1995–2006

5

Publications

5

The Effect of Brand Attitude and Brand Image on Brand Equity

James B. Faircloth, Louis M. Capella, Bruce L. Alford · The Journal of Marketing Theory and Practice · 2001 · 640 citations

Marketing, Brand Perception, Brand Positioning +15

Factors Influencing Nonprofit Resource Provider Support Decisions: Applying the Brand Equity Concept to Nonprofits

James B. Faircloth · The Journal of Marketing Theory and Practice · 2005 · 99 citations

Organizations, Brand Strategy, Consumer Research +16

Perceptions of University-Corporate Partnership Influences on a Brand

Stacey Menzel Baker, James B. Faircloth, Victor Simental · The Journal of Marketing Theory and Practice · 2005 · 15 citations

Marketing, Relationship Marketing, Customer Satisfaction +14

An Ethical Decision-Making Framework for Competitor Intelligence Gathering

Terri L. Rittenburg, Sean Valentine, James B. Faircloth · Journal of Business Ethics · 2006 · 13 citations

Decision-making, Competitor Intelligence Gathering, Management +5

A Factor/Regression Model of Public Golf Course Choice Intentions

Michael D. Richard, James B. Faircloth · Journal of Hospitality & Leisure Marketing · 1995 · 10 citations

Behavioral Decision Making, Choice Theory, Consumer Research +18

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