Statistics
Publications
16
Citations
2K
H-Index
15
Active since
1985
Affiliations
Louis M. Capella is an author at Mississippi State University specializing in marketing, business, and marketing management.
Publications per year
1985–2008
16
16
Web sites of the Fortune 500 companies: Facing customers through home pages
Chang Liu, Kirk P. Arnett, Louis M. Capella et al. · Information & Management · 1997 · 226 citations
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