Concepedia

Louis M. Capella

LM

Statistics

Publications

16

Citations

2K

H-Index

15

Active since

1985

Affiliations

Mississippi State University(Current)

Radford University

Louis M. Capella is an author at Mississippi State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionBehavioral ScienceInteractive MarketingPsychologyBehavioral Decision Making

Publications per year

1985–2008

16

Publications

16

The Effect of Brand Attitude and Brand Image on Brand Equity

James B. Faircloth, Louis M. Capella, Bruce L. Alford · The Journal of Marketing Theory and Practice · 2001 · 640 citations

Marketing, Brand Perception, Brand Positioning +15

An examination of perceived risk, information search and behavioral intentions in search, experience and credence services

Kaushik Mitra, Michelle C. Reiss, Louis M. Capella · Journal of Services Marketing · 1999 · 504 citations

Customer Experience, Customer Satisfaction, Behavioral Decision Making +24

Web sites of the Fortune 500 companies: Facing customers through home pages

Chang Liu, Kirk P. Arnett, Louis M. Capella et al. · Information & Management · 1997 · 226 citations

Search Engine Optimization, Business Intelligence, Digital Marketing +11

Shopper reactions to perceived time pressure

J. Duncan Herrington, Louis M. Capella · International Journal of Retail & Distribution Management · 1995 · 132 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +16

Information sources of elderly for vacation decisions

Louis M. Capella, Alan J. Greco · Annals of Tourism Research · 1987 · 130 citations

Family Medicine, Aging, Information Sources +9

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