Concepedia

Alan J. Greco

AJ

Statistics

Publications

11

Citations

608

H-Index

10

Active since

1986

Affiliations

University of North Carolina at Charlotte(Current)

Mississippi State University

North Carolina Agricultural and Technical State University

Syracuse University

University at Buffalo, State University of New York

Alan J. Greco is an author at University of North Carolina at Charlotte specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementBusinessConsumer ResearchBrandingAdvertisingConsumer BehaviorGeriatricsMarketing InsightsCustomer Satisfaction

Publications per year

1986–2003

11

Publications

11

Information sources of elderly for vacation decisions

Louis M. Capella, Alan J. Greco · Annals of Tourism Research · 1987 · 130 citations

Family Medicine, Aging, Information Sources +9

The Portrayal of Older Americans in Television Commercials

Linda E.Swayne, Alan J. Greco · Journal of Advertising · 1987 · 114 citations

Ageism, Targeted Advertising, Communication +16

Customer Relationship Management and E-Business: More Than a Software Solution

Edna Johnson Ragins, Alan J. Greco · Review of Business · 2003 · 91 citations

Customer Satisfaction, Relationship Marketing, Software Solution +9

REPRESENTATION OF THE ELDERLY IN ADVERTISING: CRISIS OR INCONSEQUENCE?

Alan J. Greco · Journal of Services Marketing · 1988 · 73 citations

Elderly Spokespersons, Ageism, Consumer Study +18

THE FASHION‐CONSCIOUS ELDERLY: A VIABLE, BUT NEGLECTED MARKET SEGMENT

Alan J. Greco · Journal of Consumer Marketing · 1986 · 45 citations

Senior Citizen Market, Multicultural Aging, Aging +21

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