Concepedia

Linda E.Swayne

LE

Statistics

Publications

13

Citations

2.1K

H-Index

12

Active since

1987

Affiliations

University of North Carolina at Charlotte(Current)

North Carolina Agricultural and Technical State University

Linda E.Swayne is an author at University of North Carolina at Charlotte specializing in marketing, business, and marketing management.

Publications per year

1987–2015

13

Publications

13

Big Data consumer analytics and the transformation of marketing

Sunil Erevelles, Nobuyuki Fukawa, Linda E.Swayne · Journal of Business Research · 2015 · 1.3K citations

Business, Marketing, Marketing Management +12

STRATEGIC MANAGEMENT OF HEALTH CARE ORGANIZATIONS

Peter M. Ginter, WJ Dunkun, Linda E.Swayne et al. · International Journal of Research Foundation of Hospital and Healthcare Administration · 2013 · 280 citations · Full text

Management, Strategic Management, Strategy +17

Competitive advantage and internal organizational assessment

W. Jack Duncan, Peter M. Ginter, Linda E.Swayne · Academy of Management Perspectives · 1998 · 122 citations

Management, Strategic Management, Strategy +14

The Portrayal of Older Americans in Television Commercials

Linda E.Swayne, Alan J. Greco · Journal of Advertising · 1987 · 116 citations

Social Sciences, Communication, Marketing +17

Will Older Models Turn Off Shoppers?

Alan J. Greco, Linda E.Swayne, Edna B. Johnson · International Journal of Advertising · 1997 · 30 citations

Business, Marketing, Marketing Management +16

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