Edna B. Johnson

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Publications

Citations

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Active since

1997

Affiliations

University of North Carolina at Charlotte(Current)

North Carolina Agricultural and Technical State University

Edna B. Johnson is an author at University of North Carolina at Charlotte specializing in sales response modeling, consumer theory, and marketing management.

Publications per year

1997–1997

Publications

Will Older Models Turn Off Shoppers?

Alan J. Greco, Linda E.Swayne, Edna B. Johnson · International Journal of Advertising · 1997 · 30 citations

Business, Marketing, Marketing Management +16

Will Older Models Turn Off Shoppers?

Alan J. Greco, Edna B. Johnson, Linda E.Swayne · International Journal of Advertising · 1997 · 26 citations

Business, Marketing, Marketing Management +16

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