Stacey Menzel Baker

Building Understanding of the Domain of Consumer Vulnerability

Stacey Menzel Baker, James W. Gentry, Terri L. Rittenburg · Journal of Macromarketing · 2005 · 805 citations

Engineering, Context Specific, Consumer Study +18

An Integrative Review of Material Possession Attachment

Susan Schultz Kleine, Stacey Menzel Baker, Susan Schultz et al. · 2004 · 427 citations

Marketing Analytics, Susan Schultz Kleine, Digital Marketing +20

Death By Nostalgia: a Diagnosis of Context-Specific Cases

Stacey Menzel Baker, Patricia F. Kennedy · ACR North American Advances · 1994 · 284 citations

Culture, Context-specific Cases, Psychology +7

Customer participation in creating site brand loyalty

Jonna Holland, Stacey Menzel Baker · Journal of Interactive Marketing · 2001 · 253 citations

Vulnerability and Resilience in Natural Disasters: A Marketing and Public Policy Perspective

Stacey Menzel Baker · Journal of Public Policy & Marketing · 2009 · 200 citations

Urban Vulnerability, Engineering, Public Policy Perspective +18