Concepedia

Patricia F. Kennedy

PF

12

Publications

1.3K

Citations

12

H-Index

1988

Active since

Affiliations

University of Nebraska–Lincoln(Current)

Villanova University

Patricia F. Kennedy is an author at University of Nebraska–Lincoln specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingSocial SciencesConsumer BehaviorInteractive MarketingGenderSocial InfluenceSocial Marketing

Publications per year

1988–2019

12

Publications

12

USING THE LIST OF VALUES (LOV) TO UNDERSTAND CONSUMERS

Lynn R. Kahle, Patricia F. Kennedy · Journal of Services Marketing · 1988 · 328 citations

Marketing Analytics, Consumer Study, Value Theory +18

Death By Nostalgia: a Diagnosis of Context-Specific Cases

Stacey Menzel Baker, Patricia F. Kennedy · ACR North American Advances · 1994 · 284 citations

Culture, Context-specific Cases, Psychology +7

Advertising and social comparison: Consequences for female preadolescents and adolescents

Mary C. Martin, Patricia F. Kennedy · Psychology and Marketing · 1993 · 279 citations

Social Psychology, Targeted Advertising, Social Marketing +21

Family transitions during grief: Discontinuities in household consumption patterns

James W. Gentry, Patricia F. Kennedy, Catherine J. Paul et al. · Journal of Business Research · 1995 · 114 citations

Family Economics, Sociology, Family Life +5

The Vulnerability of those Grieving the Death of a Loved One: Implications for Public Policy

James W. Gentry, Patricia F. Kennedy, Katherine Paul et al. · Journal of Public Policy & Marketing · 1995 · 102 citations

Family Medicine, Public Policy, Behavioral Decision Making +13

Rows per page

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