Lynn R. Kahle

Marketing Research: An Applied Orientation

Lynn R. Kahle, Naresh K. Malhotra · Journal of Marketing Research · 1994 · 7.1K citations

Business, Marketing, Marketing Management +4

A structural equation test of the value-attitude-behavior hierarchy.

Pamela M. Homer, Lynn R. Kahle · Journal of Personality and Social Psychology · 1988 · 1.8K citations

Social Sciences, Psychology, Social Psychology +10

Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective

Lynn R. Kahle, Pamela M. Homer · Journal of Consumer Research · 1985 · 1.3K citations

Social Sciences, Marketing, Social Psychology +12

Social Values and Social Change: Adaptation to Life in America.

Andrew M. Greeley, Lynn R. Kahle · Contemporary Sociology A Journal of Reviews · 1985 · 710 citations

Social Sciences, Social Psychology, Sociology +12

Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)

Lynn R. Kahle, Sharon E. Beatty, Pamela M. Homer · Journal of Consumer Research · 1986 · 708 citations

Social Sciences, Marketing, Consumption Studies +9