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Marketing Research: An Applied Orientation
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1994
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Customer SatisfactionInternational MarketingIntercultural MarketingHistory Of MarketingManagementConsumer ResearchMarketing CommunicationBusinessNew Zealand ResearchFocused ApproachMarketing ManagementMarketing TheoryMarketing InsightsMarketingApplied OrientationMarketing Strategy
The content of this 3rd edition marketing research textbook is practical and up to date and is based on an applied and managerially focused approach. Australian an New Zealand research and examples have been thoroughly intergrated into every chapter.