Concepedia

Naresh K. Malhotra

NK

Statistics

Publications

132

Citations

27.7K

H-Index

57

Active since

1979

Affiliations

Georgia Institute of Technology(Current)

University of Calgary

University of Illinois Urbana-Champaign

University at Buffalo, State University of New York

Naresh K. Malhotra is an author at Georgia Institute of Technology specializing in business, marketing, and marketing management.

Publications per year

1979–2023

132

Publications

132

Marketing Research: An Applied Orientation

Lynn R. Kahle, Naresh K. Malhotra · Journal of Marketing Research · 1994 · 7.1K citations

Business, Marketing, Marketing Management +4

Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research

Naresh K. Malhotra, Sung S. Kim, Ashutosh Patil · Management Science · 2006 · 3.2K citations

Business, Information Systems, Management Information Systems +12

Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model

Naresh K. Malhotra, Sung S. Kim, James Agarwal · Information Systems Research · 2004 · 3.1K citations

Business, Information Systems, Management Information Systems +13

Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology.

Charla Mathwick, Naresh K. Malhotra, Edward E. Rigdon · Journal of Retailing · 2001 · 2.1K citations

Business, Marketing, Marketing Management +17

A Longitudinal Model of Continued IS Use: An Integrative View of Four Mechanisms Underlying Postadoption Phenomena

Sung S. Kim, Naresh K. Malhotra · Management Science · 2005 · 976 citations

Business, Information Systems, Information Technology +14

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