Charla Mathwick

Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology.

Charla Mathwick, Naresh K. Malhotra, Edward E. Rigdon · Journal of Retailing · 2001 · 2.1K citations

Business, Marketing, Marketing Management +17

Consumer Power: Evolution in the Digital Age

Lauren I. Labrecque, Jonas vor dem Esche, Charla Mathwick et al. · Journal of Interactive Marketing · 2013 · 632 citations

Social Sciences, Communication, Marketing +11

Social Capital Production in a Virtual P3 Community

Charla Mathwick, Caroline Wiertz, Ko de Ruyter · Journal of Consumer Research · 2008 · 621 citations

Social Sciences, Communication, Audience Studies +10

Play, Flow, and the Online Search Experience

Charla Mathwick, Edward E. Rigdon · Journal of Consumer Research · 2004 · 601 citations

Social Sciences, Behavioral Sciences, Psychology +15

The effect of dynamic retail experiences on experiential perceptions of value: an internet and catalog comparison☆ ☆Charla Mathwick is Assistant Professor of Marketing at Portland State University. Naresh Malhotra is Regents’ Professor at Georgia Institute of Technology. Edward Rigdon is Associate Professor of Marketing at Georgia State University. This article is based on the first author’s doctoral dissertation at Georgia Institute of Technology. 1 1We want to thank three anonymous reviewers and the special issue editors for their many helpful suggestions.

Charla Mathwick, Naresh K. Malhotra, Edward E. Rigdon · Journal of Retailing · 2002 · 494 citations

Business, Marketing, Marketing Management +15