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Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology.

Customer ExperienceCustomer SatisfactionOnline Customer BehaviorDigital MarketingGeorgia InstituteExperiential MarketingInteractive MarketingManagementBusinessConsumer ResearchUser ExperienceConsumer BehaviorDoctoral DissertationExperiential ValueMarketingBuying Behavior