Concepedia

Concept

experiential marketing

Parents

206

Publications

18K

Citations

422

Authors

223

Institutions

About

Experiential marketing is a strategic marketing approach and academic concept investigating the design, implementation, and impact of direct, interactive, and immersive brand experiences on consumers. This approach is characterized by its focus on fostering emotional connections and voluntary engagement through active participation, and is significant for its role in building deeper brand relationships and cultivating long-term consumer loyalty.

Top Authors

Rankings shown are based on concept H-Index.

HW

Sun Yat-sen University

SS

Université de Sherbrooke

LR

Université du Québec à Montréal

KC

UCSI University

FM

UCSI University

Top Institutions

Rankings shown are based on concept H-Index.

Sun Yat-sen University

Guangzhou, China

Université de Sherbrooke

Sherbrooke, Canada

UCSI University

Kuala Lumpur, Malaysia