Concepedia

Kwek Choon Ling

KC

Statistics

Publications

23

Citations

2.3K

H-Index

18

Active since

2010

Affiliations

UCSI University(Current)

Universiti Tunku Abdul Rahman

Tunku Abdul Rahman University of Management and Technology

Kwek Choon Ling is an author at UCSI University specializing in business, consumer behavior, and marketing.

Publications per year

2010–2023

23

Publications

23

The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention

Kwek Choon Ling, Tan Hoi Piew · International Business Research · 2010 · 567 citations · Full text

Business, Information Systems, Marketing +11

The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity

Erfan Severi, Kwek Choon Ling · Asian Social Science · 2013 · 289 citations · Full text

Business, Marketing, Marketing Management +11

Evaluating Factors Influencing Consumer Satisfaction towards Online Shopping in China

Xiaoying Guo, Kwek Choon Ling, Min Liu · Asian Social Science · 2012 · 189 citations · Full text

Business, Management Information Systems, Marketing +17

Perceived Risk, Perceived Technology, Online Trust for the Online Purchase Intention in Malaysia

Kwek Choon Ling, Dazmin Daud, Tan Hoi Piew et al. · International Journal of Business and Management · 2011 · 163 citations · Full text

Business, Information Systems, Information Technology +15

The Determinants of Consumers’ Attitude Towards Advertising

Kwek Choon Ling, Tan Hoi Piew, Teck Chai Lau · Canadian social science · 2010 · 139 citations · Full text

Business, Higher Education, Marketing +11

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